Twitter at Globe Forum Stockholm 2011 #GF2011

Social Media is going to be a critical part of Globe Forum Stockholm 2011 and we wanted to take some time to remind you about what will be happening during the forum. The central tool that we will be using to measure the pulse of the forum in real time is Twitter.  we will have a large screen in the auditorium that will display twitter feeds from the audience and the wider Globe Forum community. We will be using the hastag: #GF2011. Any tweets that you send during the forum and that you want to appear on the screens, please use this hash tag, just pop it onto the end of each of your tweets. The aim is that we want to light the forum on fire and allow you our audience to capture, articulate and share ‘tweet worthy moments’ Any time during the forum something shocks, excites, surprises or frustrates you, we want to see your take on it on the screen, all in less than 140 characters. We will be monitoring these little pearls of wisdom and insight over the course of the forum and your question, statement or witticism may be shared with the forum. Having a live twitter feed is not eactly like being able to read the thoughts of the audience and the feeling pervading the forum, but almost. The more we use this, the more value it will provide. For those of you that are not familiar with Twitter, we have linked here to an awesome user guide from Mashable, the social media experts.

Twitter and Mobility: 

For those of you that would like to tweet from your mobile devices during the forum, here are some cool applications that will make it super easy to tweet without missing any of the action. We have recommended one cool app for each type of mobile device. If you are using your laptop, you can download Tweetdeck to manage your twitter feeds (which also has versions available for iPhone, iPad and Android) once you have set up a Twitteraccount, which only takes a few minutes. In addition, we have provided a great link to honeytechblog which lists and describes 35 different mobile Twitter applications. There is something cool and easy to use whether you have an iPhone, a Blackberry, an Android phone, a Palm or even a Nokia. Check them out and pick the one that will work best for you http://www.honeytechblog.com/35-mobile-applications-for-twitter/ We are really excited about Globe Forum Stockholm 2011 and look forward to being able to tap into the perspectives and opinions of our audience during the forum in real time. bring it.

P.S: This year at Globe Forum Stockholm, we will have the pleasure of hearing from Matt McKenna, founder and president of Red Fish media (follow on twitter: @redfishmedia)  who will be talking about how ‘social and mobile are creating effective channels for business and innovation, awesome stuff!

Substantial growth potential in branding biodiversity

Written by Malin Håkansson

Maintaining biodiversity is no longer an obstacle for business, but rather a prerequisite. Environment and sustainability issues have always had a serious streak of responsibility and conscience. It has been considered boring and backward. Until a few years ago. Saving the world requires cooperation. As Nobel memorial Prize in Economic Sciences winner Elinor Ostrom finds in her studies of common property resources, it is only if we work together and interact with ecosystems that we can maintain biodiversity. She contradicts Hardins theory “Tragedy of the commons”, saying it is up to us, in these parts of the world where we have a choice, to lead the way towards a sustainable future.

Considering not only our present, but our future, has become up to date, and as it seems the trend is here to stay.There is also a substantial growth potential in branding biodiversity. One of the worlds leading food companies, Unilever, is (certainly triggered by their rival Proctor & Gamble, but still) on the train. They announced late november that they are introducing a plan for sustainability, arguing that both consumers and retailers demand a tenable model of business.

“Economic growth is not enough if it is obtained at the expense of the already over-utilized resources of the earth and of peoples health” argues CO Paul Polman. The interest from leading brands in the project and competition Sustainable Brands 2011 has, according to the project manager Erik Hedén, been “surprisingly large”.Volvo, Vattenfall and BMW are just a few. Already existing and thriving in the UK, Futerra communications agency just set up an office in Stockholm, Sweden, consisting of some of the most forward thinking, experienced coworkers in Sweden today. Under the strap-line “Branding biodiversity” they make business out of communicating carrots instead of a whip. “You can’t sell sausage by marketing it as pig carcass” says one of the founding consultants, Kaj Török, to Miljöaktuellt. Among their clients in Sweden are Skanska, Siemens and Greenpeace.

Perhaps are they all inspired by head of WWF, Jason Clay, and his fenomenal speech on how big brands can help saving biodiversity earlier this year? But taking the step a bit further is for exampel Mistra with their programs Future fashion and Future forests, supporting biodiversity and ecosystem services, and not only considering them in their business.

So now, all we need is honesty, firmness and commitment. Talking big is not going to do the job. For example Unilever still markets Becel, which is full of additives. It is harder to find a natural ingredient in the margarine. And Vattenfall announced just weeks ago that they are extending their lignite mining. They all have a lot to live up to.


Winners of Globe Forum Tour in Eskilstuna

Congratulations to IBC Robotics AB  andWo(r)ld Consulting Ltd . We wish you good luck and looking forward to seeing you in Stockholm in May.

IBC Robotics AB shall develop and sell a product, IBA 2009, for automated cleaning in maintenance of freight containers using dry ice and robotics, with a focus on process efficiency, reduced environmental impact and ease of use. High investments, operating costs for ships and port equipment’s and increased global trade, enforce improvements of terminal operations. This includes internal logistics with one key being automation of in-yard transportation, stacking and support processes such as cleaning. The window of opportunity is now and IBA 2009, creating a new market, will meet the expectations. Our initial market is 60 million containers involved in transportation of food. All container-cleaning involves manual handling with high-pressure water and solvents, or simply a broom. There is no company that offers automated cleaning today.’

Wo(r)ld Consulting Ltd: Clean water is becoming a large scarcity in the entire world, especially in the developing world. This innovation transforms highly polluted water in lakes, ponds, mines, sevage systems into drinking water in a matter of seconds. More then 500 cubicmeter highly polluted water per hour can be transformed into drinking water in different product sizes, giving more then 1 million people 10 liters of clean drinking water every day. The sludge that comes out of the system can be used to build building materials, such as bricks. The aim is to spread this mobile water re-cycling system into more countries around the world.

Eskilstuna Energi & Miljö challenge: Innovative ideas for social interaction

 

Digital communication offers a possibility to preserve the environment and save time, but how can we continue improving our life in a digitized world without losing the social interaction?

While discussing our roadmap towards a sustainble future from a human perspective, Adam Brännström from Eskilstuna Energi & Miljö, placed the challenge: Innovative ideas for social interaction

 

The background for this challenge

In Sweden older people are the largest growing group of people and the need for healthcare is increasing rapidly. To withhold the quality of healthcare, more health professionals are hired which is a costly action.

Consequently the county council is trying to counterbalance this by bundling up the primary care units. This result in increased power consumption by the larger unit, longer care transports for people on the countryside, more emissions, as well as more administration due to complex logistics.

Possible Solution – Home Care:
Eskilstuna has one of the world’s most modern metropolitan area networks with a speed of 1000 Mbit per second, today more than a quarter of the household is connected. This enables the city of Eskilstuna to implement an interactive solution for taking care of simple routine check ups, for instance blood pressure and blood sugar can be taken care of via a cell phone or TV screen, without even having the patience leave their home.

This increases the productivity, saves time and eases the pressure on the environment with less transportation. But what does this mean to people’s social life?

1. What happens to the quality of the healthcare and life when the face-to-face interaction is removed from the regular check ups?
2. How can a large bureaucratic organisation such as the city council use this technology to become a faster and more dynamic organisation?

Please feel free to be creative when taking on the challenge, what can we do to integrate social interaction in a digitized world? Do we need to design homes and cities differently, how can we work with robots in the home and could elderly people get virtual aid with this solution?

Respond to the challenge on Globe Forum web:  http://tinyurl.com/6kuwf8d

or e-mail: challenge@globeforum.com

 

Sida challenge: What is worth innovating for?

Everyone that have walked across the bridge Nybron in Eskilstuna and experienced the exhibition Hard Rain by photographer Mark Edwards must have felt that the need for peaceful and sustainable innovations is crucial.

Using the eye-opening exhibition Hard Rain, Sida is in collaboration with Globe Forums extensive network challenging all innovators and citizens to think creatively around what is worth improving, developing and change to finally answer the central question: What is worth innovating for?

The challenge What is worth innovating for? Went live today at Munktell Science Park during the speech held by Annika Magnusson from PwC. The reason for the challenge is threefold, attract local innovators, and build a strong platform for sustainable development that can be shared with other regions, and finally to reach out and raise awareness of Sida’s program Innovation against Poverty. 

During the day we will be carrying out interviews to gather all thoughts and ideas around the challenge. If  you are not here today we still would like you to participate go to www.globeforum.com/sidachallenge  or e-mail your ideas to challenge@globeforum.com

Thank you!

Annelie

Innovator: Wo(r)ld Consulting Ltd

Clean water is becoming a large scarcity in the entire world, especially in the developing world. This innovation transforms highly polluted water in lakes, ponds, mines, sevage systems into drinking water in a matter of seconds. More then 500 cubicmeter highly polluted water per hour can be transformed into drinking water in different product sizes, giving more then 1 million people 10 liters of clean drinking water every day. The sludge that comes out of the system can be used to build building materials, such as bricks. The aim is to spread this mobile water re-cycling system into more countries around the world.

www.worldcons.se

Innovator: TD Light Sweden

 

Stingylight LED-fluorescent lamps save 55-75% on your energy bills. And since the last 6-9 times longer than regular fluorescent lamps you won’t need to change them for at least 10 years!

 www.tdlight.se

Innovator: Interactive Institute AB, Energy Design

The Watt-lite is delivered as a set of three and have the exterior shape of an over dimensioned torch. The size of the light beam projected from the torches indicates the company’s electricity consumption and expands and contracts depending on the electricity usage at the industry.

The dark grey Watt-lite is a real-time electricity meter. If the light beam is small, the electricity consumption at the industry is low, if the light beam is large the electricity consumption is high.

The two light grey Watt-lites are used as reference points displaying maximum and minimum electricity usage during the day. The Watt-lite projecting a blue light beam displays the smallest amount of electricity used during the day. The orange light beam displays the highest amount of electricity used during the day.

Watt-lite also includes a web service developed as a user-friendly, simple and aesthetically pleasing interface where employees can check the industries historic consumption.

The design result is part of the project Industrywise, a cooperation between Interactive Institute, Eskilstuna Energi och Miljö and Eskilstuna Kommun and is funded by Energimyndigheten.

Innovator: IBC Robotics AB

IBC Robotics AB shall develop and sell a product, IBA 2009, for automated cleaning in maintenance of freight containers using dry ice and robotics, with a focus on process efficiency, reduced environmental impact and ease of use. High investments, operating costs for ships and port equipment’s and increased global trade, enforce improvements of terminal operations.

This includes internal logistics with one key being automation of in-yard transportation, stacking and support processes such as cleaning. The window of opportunity is now and IBA 2009, creating a new market, will meet the expectations. Our initial market is 60 million containers involved in transportation of food. All container-cleaning involves manual handling with high-pressure water and solvents, or simply a broom. There is no company that offers automated cleaning today.

Innovator: FlexiClean AB

The airborne pollution from for example traffic in the cities is sooner or later ending up in the daywater net and is in this way transported to the watercourse nearby where it pollutes the lakes, rivers and the sea. FlexiClean can be sorted under the category of environmental sustainability and in the long run also health since we all need clean fresh water to secure a good health and living. The product, FlexiClean, is a filter cassette with a filter for purification of polluted daywater. The cassette/filter holder is installed directly in the well in the street. FlexiClean offers an efficient solution for stormwater that bring pollutions from our roads and urban areas to the lakes and watercourses. In 2015 ECC has decided a mandatory for cleaning daywater. At the end of 2012 all Swedish communitys have to have there daywater plan ready.

www.flexiclean.eu

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