When sustainability means more than ‘green’

Interesting article and video published by the Mc Kinsey Quarterly last week: When sustainability means more than ‘green’. The video is adapted from Adam Werback’s new book, Strategy for Sustainability: A Business Manifesto, where he is advocating businesses to turn to sustainability in order to gain long-term profitability and transparency.
View the video here:
http://www.mckinseyquarterly.com/When_sustainabillity_means_more_than_green_2404

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